Event Slogan Concept

The official CCWC event slogan, “Dragon Boat Racing, Glory Beyond Borders”, is conveyed through a concise and powerful bilingual tagline that seamlessly integrates the spirit of dragon boat racing with an international perspective. It reflects Hualien’s vision and cultural confidence as a host city for a world-class sporting event.

The phrase “Dragon Boat Racing” highlights the core of the sport, showcasing the dynamic energy of teamwork, unity, and the determination to cut through the waves as one. “Glory Beyond Borders” transcends geographical and linguistic boundaries, embodying the global competitive spirit of shared honor and limitless achievement.

The English tagline, “Dragon Boat Racing, Glory Beyond Borders,” follows the spirit of the main slogan while enhancing clarity and resonance for international audiences, fostering a sense of cross-cultural connection.

The overall slogan design balances visual rhythm and phonetic flow, making it easy to remember and widely share, while also aligning with the United Nations’ vision of sport as a force beyond borders. More than a tribute to the athletes’ fighting spirit, the slogan stands as a powerful declaration of Hualien’s global outlook, using sport as a bridge to advance cultural exchange and diplomacy on the international stage.